Content is king in Today’s Marketing

In today’s times, when consumers have become more demanding and tech-savvy, businesses must up their content marketing game to attract, inspire, engage, and convert their prospective customers. Content is and will always remain the heart of marketing. You can never challenge the power of words. Content is indeed the best and most efficient way to connect with your audience, create brand awareness, showcase your brand’s authority, and build trust. The […]

SEO Trends For 2020 That Will Work Best

You must know what SEO trends are on the horizon so that you can update your website accordingly and ensure that more prospects and customers find you in the search engine results. So, let’s dive into the 11 SEO trends for 2020.   1.  Snippets Dominate More Search Clicks Google has evolved in recent years to deliver a better search experience for the user, like through Featured Snippets. Featured Snippets […]

An emerging business opportunity in Cambodia

Cambodia has changed radically from a centrally planned economy to a market economy over the past ten years. Moving away from the earlier one-party state, it now has a democratic system of governance and sustainable peace after decades of civil war.

Marketing Automation Trends

Marketing is increasingly driven by data and technology. Nowhere is that more evident than in marketing automation.It’s enabled us to do some pretty cool things. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation. We can send welcome emails and autoresponders in our sleep. We’ve got the email part of marketing automation down.

B2B Content Marketers for 2020

Let’s start with an easy one: Only 11% of respondents clocked in at the “Sophisticated” level of content marketing maturity. Even among the most successful, the number is shocking low: 33%. Just a third of the people who are really rocking it with content marketing are sophisticated.

8 Signs it’s Time to Outsource Your Marketing

Fully developed, internal marketing departments can really support your brand. The problem is, unless you’re a huge company that can afford to employ specialized staff, many internal teams are small and generalized.

Top 10 Ways to Improve Your Local SEO

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more […]

Market research services in Cambodia

The Omega Marketing Project, partnering with an MRTS Consulting Ltd, are now ready to provide a data collection/ analytics/ market research services in Cambodia. With over 15 years of experience in market research in Cambodia and strong knowledge of local market we can help our clients to design an effective research for business needs. By joining forces now, we have a team of Cambodians and expats with a combined 50-plus […]

Bali Express restaurant / Chiang mai social media works

The Omega Marketing Project team works with a Bali Express local restaurant (Chiang mai, Thailand) on the social media platforms. Despite the tiny budget of the project, social media is the key to reaching large numbers of people at a minimal cost. Social media greatly increases awareness about the restaurant. Adding social media to a marketing mix can generate more engagement with a restaurant and get more customers in the […]